Crossing the road towards the venue I was looking for I stopped at stared at the building in the distance. It was looking rather sorry for itself, broken windows, graffiti and a tired concrete look. Outside, a woman in a grey boiler suit directed me to the press/guest list queue. This rather odd venue is the “Old Sorting Office” in the heart of London and the location of Thursday's (March 31st) launch of Sony Ericsson’s much anticipated “Playstation phone” officially named the Xperia Play. Inside was a party venue that was a complete contrast to the outside of the building, a location inspired by computer games and the sights of the far east. It might have been a sorting office once, but for that day only it was the "Xperia Play Rooms". This was going to be an interesting evening.