The world of Web 2.0 consists of many sites that you might use for different purposes, you might use Flickr store your photos, Twitter to microblog, last.fm to find new music, your bookmarks on del.icio.us, maybe a blog of your own, the list could go on for quite some time. In each of these sites you might have a profile that tells part of the story about who you are, but these websites usually keep themselves to themselves, the profile will only reflect your interaction with that site. So different aspects of your Web 2.0 personality can be found scattered all over the Internet, but now it is possible to tie these strands together to enhance your website or blog and give a better impression of the things you find interesting.