bada

Samsung annouce Bada - a new mobile platform

Today Samsung announced that they are launching their own smart phone operating system called “Bada” (which is Korean for “ocean” apparently). No Android or Symbian for them, instead they have decided to go their own way with an ambitious new platform all of their own, and it is proprietary too (possibly an odd approach now?). When I heard about Samsung's plans I was curious so I went along to the launch event in London to find out more. There they outlined their vision for the platform and announced a developer competition but curiously did not show us any Bada handsets.

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